World Retinoblastoma Week 2026
"See the Sign Early"
Creative Competition Entries
ISOO members from around the world submitted original creative work to raise awareness of the early signs of retinoblastoma. Entries below span both competition categories and represent the global reach of our membership.
Welcome — and thank you for taking the time to review these entries.
This page brings together every eligible submission to the "See the Sign Early" Creative Competition, grouped by category. Use it as your reference while you score. A separate scoring form has been sent to you by email — please submit your scores there.
The Brief Entrants Were Given
Create original work that raises awareness of the earliest signs of retinoblastoma — especially leukocoria, the "white glow" in a child's pupil — for an audience of parents, caregivers, and primary care providers. Winning entries may be featured in ISOO's Global RB Awareness Campaign Kit and shared across ISOO's communication channels.
What You're Scoring
- Clarity of Message Does the work communicate the early warning signs clearly and accurately?
- Audience Fit Would a non-medical parent, caregiver, or primary care provider understand it and act on it?
- Awareness Impact Is there a memorable, motivating call to action?
- Originality Does the work bring a fresh, distinctive perspective?
- Reusability Is it polished enough for ISOO to feature in awareness campaigns?
One per category — one Short Video / Reel and one Still Creative.
Thursday, May 7 by end of day.
During the webinar closing remarks on Saturday, May 9.
Email admin@isoo.org any time.
Short Videos & Reels
4 entriesLife of Ollie to Fight the White!
Ollie the Owl is the retinoblastoma awareness mascot of our Retinoblastoma Foundation in India. Warm, friendly, and approachable, Ollie was created to help parents spot the earliest warning signs of childhood eye cancer and spark life-saving conversations in homes, clinics, and communities.
Using clear, simple visuals, Ollie teaches families what to look for — especially leukocoria, the "white glow" or white reflex in a child's eye that can signal retinoblastoma. In the series, Ollie gently encourages parents to "Check the Glow" in flash photos.
Ollie's message is one of empowerment, not fear: Trust your eyes. Trust your instincts. Act early. Because when detected in time, retinoblastoma is highly treatable — and early action can save life, eye and sight.
The story closes with Ollie's grateful bow and wave — a heartfelt thank you to every parent, caregiver, and advocate who chooses awareness. Because knowing the signs means giving children their future.
This video is part of the series we have drafted on Ollie the Owl, spreading awareness about retinoblastoma through different regions of India. The series has been made in different languages to promote awareness as well. Simple words and easy language have been used to make it well understood by the general population.
One Photo Can Save A Life
This video depicts a child celebrating their third birthday, during which the parents conduct a photoshoot and subsequently notice an unusual feature in the child's eye. Observing this abnormality, the parents decide to seek evaluation at a primary health care facility. Their prompt decision to consult a healthcare professional enables the child to receive timely assessment and appropriate management. This short video highlights 'white pupil' as a critical early warning sign of retinoblastoma and other pediatric eye diseases. Timely recognition and referral are crucial for preserving vision and improving survival.
White Pupil Awareness: Empowering parents and healthcare workers to recognize the white pupil reflex — the most common early sign of retinoblastoma — and seek immediate specialist care.
Spot the Glow, Save a Sight
Retinoblastoma is a rare but serious eye cancer that affects young children. One of the earliest warning signs is a white glow or reflection in the pupil, often noticed in photos taken with flash — this is called Leukocoria. The video highlights how parents can "spot the glow" early and seek immediate medical care. Early detection is critical — when caught in time, treatment can not only save the child's life but also preserve their vision. Regular eye checks and awareness of unusual eye reflections can make all the difference.
Spot the Glow, Save a Sight
A White Reflection in Your Child's Eye Could Save Their Life
This video shows leukocoria (a white pupillary reflex) in a child with retinoblastoma. This clinical sign can be an early indicator of serious eye disease, including cancer. Early recognition and prompt medical evaluation are essential to preserve vision and save lives.
The child featured in this video was diagnosed with retinoblastoma. Written informed consent for the use of images was obtained from both parents.
Still Creatives — Posters & Infographics
4 entries
Fight the White
The still describes the signs of retinoblastoma which can be detected by the general population. Timely detection leads to early initiation of treatment, and with this still we are trying to educate the audience about the possible signs along with a catchy poem to convey the message.
FLARE: A Field-Deployable Long-Read Assay for RB1 Mutation Detection and Early Retinoblastoma Diagnosis
A portable, blood-based test designed to detect RB1 gene mutations in retinoblastoma, enabling early diagnosis and real-time clinical use without reliance on centralized laboratories. This approach also supports screening of siblings and at-risk family members, helping identify disease earlier and reduce preventable mortality in low-resource settings.
BE(A)WARE: Find the Glow Before They Grow
Every photograph tells a story — but some stories are warnings.
That white glow in a child's eye is not just light. It may be the first sign of retinoblastoma. A wandering eye, a persistent redness, or pain that doesn't settle — small signs that are easy to miss, but matter deeply.
This visual is a reminder to look closer, act sooner, and make it count. Be aware. Find the glow before they grow. Because early detection can save life, vision, and the eye.
This artwork was hand-drawn and painted digitally in Procreate, created with the same care and attention that early detection demands. In a time of rapid AI creation, this piece chooses a human approach because the message it carries is deeply human.
Early Diagnosis Saves Children
We are presenting an information leaflet about retinoblastoma for the public. These are intended for distribution in medical organisations, institutes and various conferences to raise awareness about retinoblastoma. They were created with the participation of medical professionals, families with a child with retinoblastoma, and people who had never heard of retinoblastoma. During retinoblastoma awareness week, both printed and online versions of these materials are used to maximize their reach.
Our team:
Evgeniya Safonova — Head and Editor-in-Chief of the Retinoblastoma Info portal; Director General of the PRO Vision Center for Information, Educational and Social Programs in the Field of Health Protection.
Tatiana Ushakova, MD — Leading Researcher at the Pediatric Oncological Department of Surgical Treatment Methods No. 2 of the Research Institute of Pediatric Oncology and Hematology, Blokhin National Research Medical Center of Oncology of the Ministry of Health of the Russian Federation; Professor of the Department of Pediatric Oncology of the Russian Ministry of Health; ideological inspirer and chief medical expert.
Dinara Fedorova — ophthalmologist, web designer and developer of the Retinoblastoma Info portal; designer and layout designer of information and educational materials about retinoblastoma.
All work shown is the original creation of the entrant and is shared with permission for ISOO's awareness and educational use. Winners will be announced during the ISOO World Retinoblastoma Week Webinar on Saturday, May 9, 2026.